Berlin workshop took place in May 2024.
Curry 36: Berlin’s Iconic Street Food
About: Curry 36 is an iconic street food chain in Berlin, famous for its currywurst. The students wanted to expand its reach and appeal to an international audience.
Goal: The project aimed to make Curry 36 more visible to tourists and young people, leveraging social media to highlight its unique products.
Outcome: The students created a TikTok account for Curry 36, producing engaging content such as food challenges and behind-the-scenes videos of currywurst preparation. They also planned a photo #mycurry36 contest to encourage customer interaction. With this strategy, they planned not only to increase the chain’s visibility but also to boost engagement, aiming to make Curry 36 a must-visit spot for tourists in Berlin.
UPPAMAN
Uppaman Exclusive Barber: Elevating the Gentleman’s Grooming Experience
About:Uppaman is an exclusive, high-quality barbershop specializing in premium haircuts for men. The goal was to enhance their brand image and attract more clients through a more active social media presence.
Goal:The project aimed to create engaging content, improve brand perception, and attract new customers by leveraging social media.
Outcome:Students developed a comprehensive plan that included producing content featuring celebrities, offering grooming tips on social media, and collaborating with other businesses. They designed product advertisements, a new slogan, and proposed before-and-after photos with suitable captions. Additionally, they created a social media schedule to ensure consistent and engaging posts. This strategy aimed to strengthen Uppaman’s online presence and appeal to a broader audience, driving more traffic to the barbershop.
Lichtenrader Bücherstube: A Cozy Bookshop
About: Lichtenrader Bücherstube is a quaint and cozy bookshop aiming to attract young families and individuals interested in literature. Currently, the bookshop is not active on social media, and the students’ project focused on making social media posts easier and more systematic.
Goal: The project aimed to engage young families and individuals, increasing their interest in the bookstore through creative and strategic social media content.
Outcome: Students designed a new logo, created sample posts with a cohesive visual theme, and provided ideas for TikTok’s BookTok content. They also planned staff introductions and a content schedule, along with guidelines for creating social media posts according to their plan. This comprehensive approach was intended to enhance the store’s online presence, attract a broader audience, and foster a love for reading within the community.
Der Holländer: BeeinBerlin Campaign
Company: Der Holländer, a plant center specializing in garden and indoor plants as well as garden supplies.
Goal: The students wanted to create a campaign that would attract a new and younger customers.
Results: The student team created the BeeinBerlin campaign to raise awareness about bee extinction and promote the sale of wildflower seeds beneficial for bees. The aim of the campaign was to attract a younger customer base, positively impact the environment, and enhance the beauty of Berlin, aligning with Der Holländer’s marketing claim “make Berlin beutiful”. The colors of the bees perfectly matched Der Holländer’s brand colors, creating a cohesive and visually appealing campaign.