Sisustus Unelma: Redefining Interior Design Visibility
Company: Sisustus Unelma, an interior design company in Finland, specializes in creating aesthetically pleasing and functional living spaces.
Goal: The project’s goal was to establish a stronger presence on social media platforms, specifically LinkedIn and Instagram, to not only enhance the company’s visual image but also to expand its B2B client base.
Results: The student team undertook a comprehensive approach to revitalize Sisustus Unelma’s online presence. On LinkedIn, they focused on professional networking opportunities, updating the studio’s profile to reflect its brand and design capabilities more accurately. They also made a series of posts and stories for Instagram, highlighting the studio’s latest projects and design inspirations. Utilizing targeted hashtags like #sisustus and #interiordesign, the content was designed to captivate and inspire both existing followers and new audiences. Additionally, the introduction of Instagram reels offered a dynamic way to present Sisustus Unelma’s projects.
Parturi Ogeli: Crafting a Welcoming Brand on Social Media
Company: Parturi Ogeli is a local barber shop known for its family-friendly services and comfortable atmosphere.
Goal: The objective was to increase awareness and customer base through social media, particularly targeting parents and male customers.
Result: The project team revitalized Parturi Ogeli’s Instagram presence with a new kids’ corner, captivating reels, new visual image on Instagram including new logo, highlights as well as a refreshed set of hashtags aimed at families and male customers. This social media makeover not only elevated the shop’s online identity but also strengthened its community ties, showcasing the effectiveness of targeted social media campaigns in local business growth.
MAIHAM: Fashioning a Social Media Presence
Company: MAIHAM is a Finnish design and innovation studio that specializes in fashion and product design, known for its aesthetically pleasing, durable, and fun creations.
Goal: The project sought to infuse MAIHAM with fresh, youthful perspectives, offering new ideas for Instagram and TikTok to elevate the brand’s social media presence. This initiative aimed to blend the vibrant energy of young minds with MAIHAM’s design ethos, ensuring the brand’s messaging resonated with a wider, more diverse audience.
Result: The youthful team embarked on creating MAIHAM’s social media identity with a new logo, the slogan “Wear for the Better,” and dynamic content across Instagram and TikTok. Their plan included a vibrant Instagram profile, interactive TikTok videos, and strategic paid advertisements, to boost MAIHAM’s online presence and interaction with the target audience.
Aarteet Kiertoon: Making Second-Hand Shopping Cool Online
Company: Aarteet Kiertoon is a shop in Finland where you can find cool second-hand items. They focus on being kind to the planet by reusing goods.
Goal: The idea was to make Aarteet Kiertoon more popular online, especially on Instagram and Facebook. They wanted to use new ideas from young people to make their posts more interesting and to attract people who care about the environment.
Results: The team came up with a plan to make Aarteet Kiertoon’s social media better. They used Instagram stories, posts, and hashtags like #kirppari to show off their cool second-hand items. They also told stories on Facebook about why their shop is special. They also made a Instagram reels to help people to find the location of the shop more easily. This helped more people find out about Aarteet Kiertoon and why buying second-hand is good for the planet.
Finnish Warriors: Enhancing Digital Visibility and Engagement
Company: Finnish Warriors, a martial arts studio in Finland, specializes in self-defense and martial arts training, promoting fitness and community spirit.
Goal: The project aimed to boost the studio’s visibility to attract new members, focusing on appealing to young adults through innovative social media and online strategies.
Results: Students created a Google Business profile for Finnish Warriors to improve its discoverability on Google. They also launched a new YouTube channel, featuring search-optimized “How to” content, to draw interest and share knowledge on martial arts techniques. On Instagram, the team made engaging posts and set up a Linktree, providing easy access to all of Finnish Warriors’ online resources. These efforts made the studio more accessible online, attracting potential students and increasing engagement across platforms.